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Floral, Flowing, Holiday Perfect

The Helia Floral Maxi Dress is a light, A-line summer dress with a V-neck, 3/4 sleeves, and a drawstring waist that creates a flattering, feminine silhouette. Available in beautiful soft floral prints across four colourways.

Why the Helia Floral Maxi Dress is perfect for you:

  • Soft Floral Print: A delicate, painterly paisley-inspired print in pastel tones adds a romantic, holiday-ready character that works from beach days to casual dinners.
  • V-Neck with Button Detail: A flattering V-neckline with button front detailing keeps the look feminine and polished without being overdressed.
  • Drawstring Waist: An adjustable tie at the waist cinches the silhouette gently — wear it defined or loose for a relaxed, flowing look.
  • 3/4 Sleeve Length: Mid-length sleeves add light coverage and a polished finish — comfortable through warm days and easy evenings out.
Make the Helia your go-to dress for effortless summer style.

SIZE CHART

SIZE BUST (CM) SLEEVE (CM) LENGTH (CM)
S 95 40 124
M 100 40.5 125
L 105 41 126
XL 110 41.5 127
2XL 115 42 128
3XL 121 42.5 129
4XL 127 43 131
5XL 133 43.5 132
When in doubt, opt for the larger size for extra comfort and a perfect fit.

Customer Stories

Share real customer experiences, feedback and stories. See how others are wearing and enjoying their Marlow Label favourites.

“Really happy with the overall quality and fit. The fabric feels nicer than I expected and the piece sits beautifully without feeling too fitted. I’ve already worn it twice and received compliments both times.”

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Sophie M.
Melbourne, VIC

“I was a little unsure about ordering online, but the sizing was accurate and everything arrived exactly as pictured. The style is simple but still feels dressed up, which is exactly what I was looking for.”

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Claire T.
Auckland, NZ

“Such an easy piece to wear. I styled it casually during the day and then changed the shoes and bag for dinner, and it worked perfectly for both. The colour and material also look very true to the photos.”

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Emma R.
Sydney, NSW

“My order took a little over a week to arrive after dispatch, and the tracking kept me updated along the way. Everything was packed nicely and the fit was surprisingly flattering. I’ll definitely be keeping an eye on the new arrivals.”

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Michelle K.
Brisbane, QLD

“I normally find it difficult buying clothes online because the fit can be unpredictable, but this one was spot on for me. Comfortable enough for everyday wear while still looking polished and put together.”

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Anna W.
Christchurch, NZ

“I ordered mainly because I loved the styling in the photos, and thankfully it looks just as good in person. The details are subtle and the overall look feels much more expensive than what I paid. Very pleased with it.”

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Lauren P.
Perth, WA
FREE TRACKED SHIPPING

We aim to provide maximum convenience for our customers and offer complimentary shipping.

30-DAY MONEY BACK GUARENTEE

We offer a 30-day return period. This gives you plenty of time to return your item if you're not completely satisfied.

24/7 SUPPORT

We're always here to help, providing support whenever you need it.

QUALITY GUARENTEE

We always set the standards, ensuring the highest quality and service for our customers.